Awkward Middle Slump

Whenever I read about funding, I always come across the awkward middle slump; the bit half way through the month when you've picked up all the early adopters but you haven't got to the last-minute people yet. It's happening right here.

I'm plugging away at social media and people are helping out like legends, but we have been down on our targets for the last few days. 

Funding takes ages and it's like pushing a full time job into all the cracks where your other full time jobs breathe.

Delightfully, my students were talking about it in the pub last night. It's still on everyone's radar, we just have to make a few adjustments to perks, clear up some filmmaking jargon and double-down.

Most importantly, though, it's Ed's turn to get custard-pied.